Camille Walala is a purveyor of powerfully positive digital print. A graduate in Textile Design from the University of Brighton, her namesake brand was established in East London in 2009, where she continues to live.
Recent work has seen her progressing from her popular textile based range to include Art Direction, Interior Design and a continued love affair with popup restaurants, where her love for food and design are brought to life.
She works a lot on the colors and the shapes. At the moment her favorite color combination is Black/White and bright yellow or pastel pink, grey and blue ( --> see Greasy spoon project)
She describes her work with two words : "bright and bold".
Greasy Spoon Project :
The name "greasy spoon" is a reference to the typically high fat, high-calorie menu items such as eggs and bacon. The term has been used to refer to a "small cheap restaurant" since 1925.
Setting out to create something that is bold and colourful, visually and gastronomically, The Walala Greasy Spoon is tantalising collaboration between London based designer Camille Walala and East London chef Kate de Syllas. Imagine the Mad Hatter’s own dining club, having ditched his old life and migrated East.
Camille’s inner creative talents will be let loose on the naked walls of a shy caf, releasing her trademark tribal pop prints and positive messages all over the shop. Her penchant for high octane colours will transform the space into a Walalaland experience for one night and one night only. To compliment the spruced-up interior, Kate de Syllas will inject her dishes with the same sense of fun and pop sensibility to update the traditional greasy spoon menu with unexpected flavours and the best ingredients. Think banana splits and burgers revolutionised. These lalaladies don’t do things by halves.
To add to this culinary fe(a)stival, up and coming baker du jour Robert Agren will be providing a mountain of mouthwatering carbs and musical treats will be delivered in the form of playlists from local DJs.
This project was a kind an apotheosis for her because she has combine her two passions : food and design.
Greasy Spoon project (after)
Optical Trickery Set Design project :
This project was a collaboration with the Photographer Jess Bonham.
The work on the colors and the shapes reminds the optical trick design.
Optical tricks by Walala
Walala influences :
Her work could be linked with many different artistic movement. The way she uses the lines and the colors reminds of a lot of 90's artistic movement such as Memphis movement, Pop movement, De Stijl movement. Her work could also be linked with the traditional art of the South African Ndebele Tribe. The mixed of all those inspiration gives her work as a result.
Memphis movement :
Memphis's group has been created in Italy in the 80's. It is a mix of architects and designers.
This movement is characterized by a range of different colors, especially bright colors, an important use of pattern and stratified.
For this group, conception is not a solution because a event is never movable and isolated but a variable. So there is no objective reality but cultural shapes and perceptions. That's why, Memphis group build objects around an open structure in order to disintegrate them to read and manipulated it as sign system.
This movement is based on the consumer society. They use this society as an inspiration. That's why their client are hip and elitist.
Memphis' furnitures are linguistically controlled. The final shape is not a proof of the design history, it is a mix of possibilities.
The material used to build a furniture tells his own story. The colors are part of the result, it is not just like a pattern, it is entirely part of the process. The goal of the link between the color and the shape in Memphis style is to vibrate the color.
Memphis' furnitures are not comfortable or functional, they convey a question and state a speech.
Memphis' colors used are the fruit of symbol interbreeding, influenced by the popular american culture and reminds of comics' one.
De Stijl :
De Stijl was firstly an art newspaper published in 1917 before becoming an art movement. This art movement come from the neoplasticism movement mainly owned by Theo Van Doesburg and Mondrian. This movement answer two laws : no curve, no oblique but only horizontal and vertical lines and also only pure color ( blue, red and yellow) or non-colors ( grey, black, white). Black represents absence of color when white represents all the colors gathered.
"Only the element's pure aspect, in balanced proportions, can soften in life and art" Mondrian
The Ndebele Tribe :
The work of Camille Walala could have been inspired by the traditional art of this South African tribe.
The Ndebele people are well known for their artistic talent - especially with regard to their painted houses and colorful beadwork .For over a hundred years, the Ndebele have decorated the outside of their homes with designs. Multi color wall paintings are painted by using their fingers, the most frequent theme, as in wall painting, is the house. Gables, gateways, steps, roofline's and light fixtures may all be recognized on women's aprons and on walls. These reflect the domestic interests of women, and may point to aspirations of idealized homes. The dresses and beautiful decorated homes of the Ndebele people in South Africa are unique in Africa. Many a fashion model would envy the elegance, color and presentation of well-dressed Ndebele women.
One form of early design was made with earth pigments, ranging from bright yellow to brown. The pigments were ground up and mixed with liquid to form a "paint" that was used to decorate door and window frames, bordered with charcoal. The earlier patterns are believed, unlike the more recent painted patterns, to have sacred powers and to have been made in response to demands by the ancestors
Exclusively the Ndebele women, who are renowned for their artistic skills, have always done beadwork. Their beadwork and bead pattern-inspired mural paintings in particular have become an integral part of Ndebele culture. The motifs used in beadwork and in wall painting show great vitality and dynamic response to the changing world around the artists. Stylized plant forms may express a hope for good harvests in a dry region.
Colorful dresses, metal rings and beaded hoops are used. The beadwork is sometimes so elaborate that garments and trinkets can only be removed by destroying it. The rings around the ankles as well as necklaces remain there for most of the wearer's life.
Referent artitst :
Walala's work reminds a lot of other's artist work. Could be as well street artist as simple painter or architect.
Keith Harring :
Keith Haring is a street artist born in 1958 in Pensylvenia. His work traduces the fact that he is impressed by the innovation and energy of his contemporaries, Haring was also inspired by the work of Jean Dubuffet, Pierre Alechinsky, William Burroughs, Brion Gysin and Robert Henri’s manifesto The Art Spirit, which asserted the fundamental independence of the artist. With these influences Haring was able to push his own youthful impulses toward a singular kind of graphic expression based on the primacy of the line. Also drawn to the public and participatory nature of Christo’s work, in particular Running Fence, and by Andy Warhol’s unique fusion of art and life, Haring was determined to devote his career to creating a truly public art.
The primacy of the lines and the use of colors is what is similar to Walala's work.
Keith Haring's work :
Jean-Pierre Raynaud :
Jean-Pierre Raynaud is a french plastician born 1939. His work with black and White colors and also the way he uses the perspective with the line is quiet similar to the work Walala has done for the Optical Trick project.
Lazy Oaf's collection :
Greasy Spoon Project (before)
XOYO project :
The XOYO is originally a night club, but Camilla has given it a Walala touch for a time.
XOYO project result :
Optical Tricks :
De Stijl :
Ndebele tribe art :
Lakwena Maciver is a London-based artist, exhibiting internationally both in the gallery and on the street. Inspired by the human instinct for adornment and embellishment, their use and power as a means of communication, much of Lakwena's work is an exploration of how this decorative instinct is outworked in popular culture and within the urban environment.
The way Lakwena use the colors in her work is quiet similar to Walala's use. And also the fact that she includes sentence to her paintings reminds Walala's wishes to put a smile on people's face or delivering a message to the audience.
Lakwena's work :
Jean-Pierre Raunaud's work :
Lazy Oaf :
Lazy Oaf is a London based fashion label designing womenswear, menswear and accessory collections featuring bold colours and graphic prints. Which is the reason why their print's collections really look like Walala's patterns. The colors are the same as well as some prints.